We all know when we see something cheap. Whether it’s a b-grade movie or a knock-off product on the shelf in a discount store, we can easily tell the difference between something of superior quality and poor imitation. There’s something about the look of a cheap product which makes you say “something’s just not quite right about it.” It sticks out like a sore thumb.
Business owners know this and go to great lengths to make sure the products and services they offer are presented in a way that reflects their true quality. You’ve probably spent a lot of money on a company logo and web design to create a favourable image for your organisation. Your employees take care in their presentation when they come to work – you may even wear uniforms.
But something you may not have considered
is the sound of your business. Especially through
Phone Greetings & On Hold Messages.
What kind of impression are you creating when your customers ring you? You’ve spent a small fortune on having a first-class appearance and you may look great, but how does your business sound to others?
Whether you’re an established organisation or you’re the new kid in town trying to get a foothold in the market, you’ll be fighting an uphill battle to outclass your competition if you don’t have an audio identity for your business.
The truth is that most companies with office space and a phone system have an effective on-hold marketing program. Whilst they might not have a presence on television or radio, most companies know exactly how to make their business sound just as good as it looks.
And if you don’t sound like you’re a quality business you’re inviting your customers to think “something’s just not quite right about it.”
On hold messages are the perfect way to present your organisation
to your customers in an audible fashion.
Jonny Jingles has produced countless on-hold marketing campaigns for all kinds of businesses. Talk to us today and ask how our team of experienced message writers and voice over artists can tailor-make a call waiting marketing solution to suit you.
Call us now! 0424 649 722