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It’s not ideal to put our customers and clients on hold, but this can’t always be helped. So, why not make the most of this time, promote your business and keep them hanging on!

There are a number of reasons why it is important to have a quality on hold message.

First Impression: This may be the very first time this customer is contacting you so it is ideal to give the best first impression possible, and do you really want it to be that you are a fan of Greensleeves? Didn’t think so! Tell them about your business, what you offer, your mission statement, or any promotions that you are currently offering. Research has found that on hold messages that educate your customers and promote the services that you provide, improves the overall customer experience. This makes it more likely that a prospective customer becomes a client!

Tell Them Something New: For those customers that regularly call, you want to keep them engaged in your message . Tell them something they didn’t know about your business. What about when your company was founded, fun facts, or an offer that is available to repeat customers.

After Hours/Emergency: Does your company offer an after hours service? Are you a medical practice that may have patients dealing with an emergency? It is important that your customers know these numbers, or know not to stay on the line and contact the appropriate department.

Website Advertising: Make sure you include your website in your on hold message. Give them the web address and a brief description of what they will find there. This may include directions and a map to find you, prices, product listings, services you offer, and what you may not. They may realise they can find the information they are looking for on your site which frees you to answer more calls. They can be looking at this while they are on hold and if they need to speak to a staff member, they will continue to hold the line.

At the end of the day, you want to remind customers why they called you. Use this time to your advantage and sell yourself! Create your image and present yourself as this – professional, current and informative! The team here at Jonny Jingles can provide you and your company with a professional and quality on hold message and music at affordable prices with no on-going fees.
Why put all your marketing money into getting people to call and not into promoting yourself when they do!