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As a primary marketing tool in day to day business, on hold messages is proving to be one of the most successful tools in the business industry today. Taking supermarket shopping as an example, customers line up at the check out waiting to be served, will find so many things in front of them that are just begging to be picked up and placed into shopping baskets. Supermarkets have learnt the lesson about maximizing the most important time with their customers.

It’s the same strategy with on hold messages. When a customer is on hold, he or she has no choice but to listen to whatever is being played on the other end of the phone line. So you need to make sure you have something to offer.

Do on hold messages really have to cost monthly? There are two ways to purchase an on hold message:

• On a fixed-term contract – paying monthly or annual fees for updates you might never need; or
• Outright – pay a one-time, up-front fee and only pay for updates if you need them.

For some businesses signing up to a fixed-term contract is costing hundreds if not thousands of dollars per year and, just like the added features of a mobile phone plan, they are generally just not needed.
Customers should follow the 5 step guide below when creating an on hold message:

Only pay for the initial setup
Ensure that the music is royalty free
Have your script professionally written
Have voice over talent matched to your business
Only pay for updates when you need them

1. Only pay for the initial setup

This is where you should spend the dollars – at the beginning of the process to jump start your on hold messages production. The main cost component in making an hold message is the time spent in production setup. Following production setup and recording of your message, it’s very easy for messages on hold companies to open up the file further down the track to carry out updates. The voice over talent, music and general feel of the script have already been chosen, leading to a quick and easily updated product. Time = money, so once you’re setup, it’s all down hill from there.

2. Ensure that the music is royalty free

There is so much royalty free music out there that sounds great and would suit your business perfectly, you just need to look for it. Or better yet, explain what you are after to the messages on hold production company and save yourself the time. This comes under the initial setup and is one of the factors you need to look closely at. If you could have any song you wanted as part of your on hold message, what would that song be? Help us to help you in providing the exact feel you’re after.

3. Have your script professionally written

This is very important. Many companies want to write their own script however it often takes a long time for them to put this together by themselves. The cost of getting the on hold company to write the script far outweighs the time and effort of doing it yourself.

4. Have voice over talent matched to your business

Take the time to listen to the selection of voice talent as this will be the voice representing your company more than most of your employees.

5. Only pay for updates when you need them

This is where you save the most money. If you don’t need to update often then only update when you need to. It’s that simple!
Jonny Jingles will sort out a deal that suits your needs best – at a price that actually makes sense!
Click here and let Jonny Jingles help you NOT bore your callers anymore.